Yet another Innovation & Revolution in Jewellery sector from the state of Kerala . A group of 60 small & medium jewellery manufactuers have come together to open a jewellery retail store in Thrissur by the name KMJ. That’s 1st of its kind store is around 4000 sqft and has a stock more than other gold jeweller . KMJ plans to scale up it up its operatin in coming few months . Future expansion plan includes opening one store in each and every town of a kerala and invloving 500 mfrs from kerala . The USP of this venture is that small manfactuers have joined hands and have collectively poolled thier resources to get into retailing . It’s similar to how AMUL revolution started where in small farmers collectively polled in there diary production to reach out to consumers in cooperative way of business.